About the Episode 🎙️
In this episode of the Deep Dive podcast, the host interviews Aaron, also known as Mrwhosetheboss, a popular tech YouTuber. They discuss Aaron's journey from dreaming of being a YouTuber in school to becoming Europe's biggest tech influencer, his transition from a traditional career at PwC to full-time content creation, and the challenges and strategies of producing high-quality YouTube content.
Key Takeaways 💡
- Aaron had dreams of being a YouTuber from a young age and chose to pursue it full-time over a traditional career at PwC.
- Being a successful YouTuber involves handling adaptation and not tying your self-worth to subscriber numbers.
- Aaron puts an immense amount of effort into his YouTube channel, focusing on quality over quantity in his content creation.
- He started his YouTube journey by making a video every day for about six months, but realized this approach was not sustainable and shifted to posting every two or three days.
- Both the host and Aaron discuss the pressure to constantly produce content and the fear of missing out on opportunities if they took time off.
- Aaron emphasizes the importance of planning, scripting, and perfecting videos to deliver engaging and valuable content to his audience.
- He also discusses the challenges of maintaining consistency in his videos and the importance of making small improvements over time.
- Aaron has a team of specialists to handle different aspects of production, allowing him to focus on the aspects of his work that he enjoys and is good at.
- Despite the challenges, Aaron believes that pursuing YouTube was the right decision and encourages others to pursue what truly makes them happy.
- He views himself as a teacher and wants his brand to be associated with education and technology.
- Aaron's approach to life is guided by envisioning his ideal ordinary week in one, five, and ten years, helping him determine his priorities and plan his activities.
- He views money as a means of convenience rather than a source of possessions and prefers to gradually upgrade his lifestyle rather than rushing to attain luxury items.
- Aaron credits another YouTuber, MKBHD, as a major influence on his career and shares his daily routine, which includes avoiding phone use during the first and last hour of the day.