About the Episode 🎙️
This episode of How I Built This with Guy Raz features Tory Burch, a renowned fashion designer and entrepreneur. Guy Raz explores Tory's journey from working in various roles within the fashion industry to launching her own global brand, Tory Burch, which is known for its classic and affordable luxury. The discussion covers the challenges and triumphs Tory faced, including her personal and professional growth, the strategic decisions behind her brand's success, and her commitment to empowering women through the Tory Burch Foundation.
Key Takeaways 💡
- (00:10:45) Tory Burch's interest in fashion was influenced by her parents, though she initially did not plan to pursue a career in the industry.
- (00:11:41) Working for Zoran, a minimalist designer, was Tory's first job in fashion, where she performed a variety of tasks and learned about the industry.
- (00:12:58) Tory's experiences at Harper's Bazaar, Ralph Lauren, Vera Wang, and LVMH shaped her understanding of fashion and business, leading to her desire to start her own brand.
- (00:21:42) The concept for Tory Burch was born out of a gap Tory identified in the market for affordable luxury fashion, inspired by her own style and experiences.
- (00:33:29) Tory Burch's brand was initially named 'Tori by TRB' but was later changed to 'Tory Burch'. The brand's logo, inspired by Morocco and David Hicks, became iconic.
- (00:38:20) The first Tory Burch boutique opened in Tribeca during Fashion Week, marking the brand's successful debut and setting the stage for its global expansion.
- (00:42:03) Tory Burch's ambition was questioned early in her career, but she embraced it as a positive trait that fueled her success.
- (00:51:51) The Riva shoe, named after Tory's mother, became a signature product for the brand, highlighting the importance of comfort and classic design.
- (00:56:05) Tory Burch faced personal challenges, including a public divorce and the loss of her father, but remained focused on growing her brand.
- (01:01:43) In 2009, Tory launched the Tory Burch Foundation to support female entrepreneurs, reflecting her commitment to empowering women.
- (01:03:23) Tory Burch's ex-husband launched a competing brand, leading to legal disputes that were eventually settled, allowing Tory to focus on her brand's future.
- (01:08:23) Tory Burch stores are designed to offer a unique and welcoming shopping experience, emphasizing customer comfort and connection.
- (01:09:31) Tory stepped down as CEO in 2018 to focus on design, demonstrating the importance of aligning personal passions with professional roles.
- (01:12:03) The success of Tory Burch is attributed to a combination of hard work, strategic decision-making, and a bit of luck.